Thanks to California’s four-year drought, a lawn painting industry is growing where green grass can’t.

While professional landscapers have used lawn paint to touch up golf courses for decades, some California residents with restrictions on watering their lawns are either relying on a growing crop of small businesses to paint theirs for them, or are painting it themselves.

While most of the country knows about California’s drought from pictures of dry riverbeds and empty lakes, brown lawns are a constant reminder to locals of their situation, and the hit to their curb appeal is disheartening.

“I got sick and tired of looking at what looked like a pile of hay,” Los Angeles resident Margarita Odelberg told the Wall Street Journal, adding that it was depressing.

Read more from the Huffington Post…